Powerful Marketing Suggestions
For Selling Your Own Home
Remember, some buyers buy homes because your terms of sale meet their requirements to buy it. Imminities are important, but if they cannot finance the purchase of your home, they will not even tour it.
1) Always put terms of sale in your open house sheets. Alway cash or conventional financing, but did you know that Fha and Va just dropped most all of the difficult requirements that used to make the list of home repairs difficult to deal with. The suggested repairs (if there are any) are now mostly all safety hazard related that should be dealt with anyway. Also, there is no Fha or Va inspector. What services are used are regular real estate appraisers that are standard licensed appraisers, certified also as government appraisers. Most repairs that are an issue are typically found by a city certification check for obtaining certificate of occupancy or a regular home inspector. It costs you, the seller, NOTHING more to sell Fha or Va than any other type of financing. The amount of buyers using low or zero down programs is now approaching one-half. Don't miss this opportunity to increase the traffic viewing your home.
2) Put the total amount of the property taxes and the approximate cost of your homeowner's insurance on your open house sheet. The reason for this is a prospective buyer can budget a proposed housepayment to see if buying your home is within their budget.
3) Most sellers have a little room to move on their asking price. Rather than offering a buyer a decorating allowance, or even a lower price, offer to pay up to a certain amount of their closing costs. This is extremely important because it goes hand in hand with suggestion number one. Many very solid, low risk buyers are looking to buy a home but need a little help from you to do it. What we typically suggest is that the buyer actually goes in with a full price offer and ask for the seller concession to overcome perhaps their only obstacle of financing....a shortage of cash. This is very powerful for you to use as a seller, and will usually yield the desired net amount to you that would have been negotiated away in a low price offer.
4) What do it do when i find a buyer? Regardless of what services you have available to you through your marketing tools, all title companies have for-sale-by-owner departments that can assist you in having available the proper documents for both you and your buyers to sign and have available. The title company has several different repsonsibilities in regards to closing a real estate transaction. First, they assure that everything is done according to Michigan law. They also have to meet all of the requirements of the lender to close and to fund your transaction. All are licensed by the state of Michigan. Some are even owned by real estate attorneys. Use the title company's resources to help and assist you. There is no extra charge for this help with most title companies.
5) Do I need an attorney to attend my closing? Unless they are a real estate attorney, why spend the money?
6) Do I have my home priced right? Since the average homeowner knows the area where their home is located, they should know what price to sell it for.....right? Would you spend $250- $350 to save yourself weeks and months of aggrivation, and save thousands when you sell? I think we all would. Don't go to a foot doctor for a sore arm! Have a professional real estate appraiser comp. your home to more "zero-in" on the right value. Look for one who is licensed to do Fha and Va. Why? They can tell you if you have anything that needs to be addressed in order to sell Fha or Va. If it is priced too high, you will be making many more housepayments on a home you do not plan on staying in. Priced too low, and you are giving away your equity.
7) I need a certain amount from the sale of my home to buy my next home. Need or want? We all want top dollar for our homes. If your mortgage representative has laid out your financing options, maybe you need a second opinion. When I started in the mortgage business in 1994, I remember having numerous programs available to finance buyers who want a new home. But, never did we have so many programs available to us as we do now. With good or challenged credit, verifying income ot not, there are countless ways of obtaining financing to match your financial requirements.
You home is probably the most expensive investment you will ever make. A large portion of your hard earned money is going to pay for it for many years.
Straight answers, utmost client involvement, and many years of experience is what I pride myself in with each transaction.
Let me earn your business.
Thank You !
Bob McClure
(248) 806-0366
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